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Posts Tagged ‘Mobile Marketing’

Sysco Foods Chooses CMSText Mobile Marketing for North America

Wednesday, 24 November, 2010 15:03 Written by Administrator
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Lexington, Kentucky — April 26, 2010

CMSText and Sysco iCare have signed an agreement for CMSText to be the North American provider of mobile marketing services for Sysco customers through the iCare program.

Sysco Corporation introduced the vision of delivering value-added services to its customers in 2002. The iCare program is a resource for the busy restaurant owner who is looking for ways to help their business. All iCare partners must meet the high standards set by Sysco for quality and customers service.

Marketing to the consumers’ mobile phone is one of the most effective ways to get customers in your door. And with CMSText’s specially designed program, restaurant and chain operators can start using the service and benefit from the increase frequency of their guests.

Being a part of the iCare program gives CMSText exposure on the Sysco and iCare website as well as in Sysco publications and brochures. Sysco representatives will be educated on CMSText’s full-service, local store mobile marketing service to sell to existing and potential customers. CMSText’s marketing services will be available to Sysco iCare customers all over North America at a special rate.

“CMSText is very excited to be selected as the Sysco iCare Mobile Marketing Partner for North America. Sysco represent quality and service and they are the undisputed leader in the restaurant industry. CMSText is the leader in Mobile Marketing and together we will help restaurants succeed at increasing their revenues. Mobile marketing today is where email and internet marketing was 15 years ago. It is fast becoming and will be the best format to reach consumers”, said Conrad R Carney II, Chief Executive Officer.

CMSText provides a low cost advertising option for a business, utilizing text messaging as the delivery method for a marketing message and/or coupon offer. The web based system is easy to implement and navigate for its clients.

Being a part of the iCare team, CMSText’s full-service mobile platform gives Sysco customers one of the best marketing tools for their business. Utilizing CMSText messaging as the delivery method, restaurant owners can now send advertising messages or coupons anytime they choose. Immediate marketing helps drive customers back to their business with their customers just showing their cell phone coupon to receive the advertised offer. Text messages of special promotions and events can also make clients feel valued. Restaurants can now implement marketing and advertising strategies immediately to stay ahead of their competition.

About Sysco

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. For fiscal 2009, Sysco reported sales of $36.9 billion and net earnings of $1.1 billion.

About CMSText

Headquartered in Lexington, Kentucky, CMSText Corporation (www.CMSText.com) delivers the most profitable, full-service mobile marketing solution for restaurants that are serious about increasing the frequency of their guests and their loyalty. CMSText differentiates itself by providing the restaurant and hospitality industry with the first software driven platform designed specifically for the food service industry.

CMSText Announces vendor agreement with General Motors

Wednesday, 24 November, 2010 03:56 Written by Administrator
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Lexington, KY. – March 20, 2009 – CMSText, a Lexington, Kentucky based mobile software company, has announced their newly approved vendor agreement with General Motors.

“CMSText is excited about being selected as a vendor by General Motors to offer text message services” stated Conrad R Carney II founder and CEO of CMSText.

CMSText services were used during the Atlanta auto show providing attendees the ability to get the currently offered incentives and information on Cadillac, Hummer and Saab models. Mr. Carney was a featured speaker at the General Motors Dealers conference and shared how the expanding mobile market can drive customers into the dealerships. Offering coupons for the service departments as well as providing a method of communicating information about vehicles to potential customers when the dealership is closed.

“Text messaging enables the “Sunday Silent Shopper” to access valuable information, while providing the details necessary for the dealership to follow up with their customer” stated Michael Daopoulos, the CMSText representative in charge of the General Motors account.

CMSText offered the additional feature of setting up a mobile website for each model thus providing virtual test drive of the vehicles as well as extensive content about the incentives being offered by General Motors. Auto show attendees were invited to text on specific models.

For more information on CMSText send email to info @ cmstext.com.

CMSText endorsed by The Florida Restaurant & Lodging Association

Wednesday, 24 November, 2010 03:43 Written by Administrator
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Lexington, KY. – September 22, 2009 – CMSText has announced their endorsement as the exclusive mobile marketing company for the Florida Restaurant & Lodging Association. CMSText will offer its’ text message marketing service to the FRLA members to help them increase their guest frequency.

In a statement release by the Company, Conrad R Carney II, Founder and CEO said that he was “excited to be aligned with the Florida Restaurant & Lodging Association because of their powerful reputation for commitment to excellence for their members. The FRLA has a long and storied track record of providing state of the art marketing technologies for their members and we look forward to our partnership. Both our organizations are based on dedication, caring, and attention to detail, which are our mutual foundations.”

The Florida Restaurant & Lodging Association is among the most influential trade associations in Florida. The Association was established in 1946 to represent the restaurant industry. Since that time, the scope of FRLA’s representation has expanded to include the entire hospitality industry including lodging establishments, restaurants and thousands of suppliers to the industry. The Association counts among its members some of the largest businesses in each of these categories.

“Because technology plays such a major role in the everyday business of operating a restaurant, we see CMSText as a provider of a great service that will enhance the business of our members.” Dan Murphy, Vice President, Florida Restaurant & Lodging Association

Text messaging and marketing via mobile phones allows restaurants to quickly increase customer traffic and thus their revenue. Whether it’s driving customers to a restaurant, tavern or other business, it’ hard to argue the effectiveness and ease offered by text-based, mobile coupons. With the redemption rate of mobile coupons at 10-30%, compared to the less than 1% redemption rate of paper coupons, it’s a highly effective means of targeting customers and driving revenue. As an ad medium, 98% of text messages are read by the consumer within 4 minutes of being received.

CMSText offers a “fully-managed, we take care of everything” solution, making it easy and convenient for restaurant owners and operators to use the mobile technology to increase revenues.

For more information please contact CMSText corporate communications department at 859-264-7568.

CMSText Announces REALTY WORLD Vendor Agreement

Wednesday, 24 November, 2010 03:33 Written by Administrator
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Lexington, KY. – March 17, 2009 CMSText, a Lexington, Kentucky based mobile marketing software company, has announced their newly approved vendor agreement with REALTY WORLD, INC. CMSText will offer its text message marketing service to the more than 800 offices of REALTY WORLD.

In a statement release by the company, Conrad R. Carney II, Founder and CEO said that he was

“excited to be aligned with REALTY WORLD because of their powerful brand name and their reputation for commitment to excellence. Realty World has a long and storied track record of providing their agents the state of the art marketing technologies and we look forward to our partnership. Both our companies are based on dedication, caring and attention to detail, which are our mutual foundations that have set us apart from our competition.”

REALTY WORLD, INC based in Costa Mesa, CA is a national and international real estate franchiser operating throughout the United States, Mexico, The Caribbean, and Turkey. The company began franchising real estate brokerages in 1973 and has one of the highest levels of name brand recognition in the country.

“Because technology plays such a major role in the everyday business of our Brokers and Agents, we see CMSText as a provider of a great service that will enhance the business of our members.” Gary Longobardo, President, REALTY WORLD INC

Text messaging allows prospective buyers to receive property listing information directly to their mobile phone. CMSText offers the ability for the agent to setup mobile websites for each of their listings providing a virtual tour direct to the prospective buyer’s cellular telephone. Agents can use the CMSText service to send out new listing alerts to interested buyers, instantly notify them of new properties that are available in their price range. Announcements of open houses to the palm of their buyers hand will increase traffic of prospective buyers to the listing. CMSText also offers the flexibility to use the service as a customer retention tool, sending out Birthday and holiday wishes to past clients as well as periodic informational messages. This form of marketing to past clients can be done for just pennies instead of dollars using CMSText.

“We are thrilled to bring this cutting-edge technology to our buyers and sellers” said Ms. Bonnie S. Mays, Senior Vice President, REALTY WORLD, INC.

whose REALTY WORLD office recently implemented this new technology.

For more information please contact CMSText corporate communications department at 859-264-7568.

CMSText announces the opening of their Canadian Operations

Tuesday, 23 November, 2010 11:15 Written by Administrator
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CMSText announced the opening of their Canadian Operations this week. CMSText is now offering its mobile marketing services to Canadian businesses

In a statement released by the Company, Conrad R Carney II, Founder and CEO said that he was “excited to be expanding the CMSText footprint in North America. Opening the Canadian market provides CMSText with a great opportunity to engage new clients looking to communicate to consumers through text message marketing.

Tips from CMSText CEO

Monday, 01 November, 2010 17:37 Written by Conrad Carney
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1. ) Customer Engagement is key!
If the customer doesn’t know the offer is available, they aren’t going to opt-in.
2.) Point of Sale material
Putting a visual prompting people of their opportunity to win (insert prize here) greatly increases the likelyhood they will respond to your call to action.
3.) Consistent Staff Interaction
Some customers may be a bit skeptical at first because the technology is new to many users, however, a well trained staff can put their fears at ease and is vital to database growth.
4.) Don’t Over-Saturate
1 – 2 text message campaigns is generally what we recommend per month. Sending more than that can lead to a reduction in the number of people in your database because they feel that you are contacting them too much.
5.) Make it Unique!
One of the key aspects of the program is making your database members feel important. Everyone likes being a VIP and if you reward them for joining your database by offering discounts and specials that only your Text Club Members are eligible for leads to database growth.

Success Stories

Monday, 01 November, 2010 17:28 Written by Administrator
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This month at CMSText the following clients posted great results:

Parkette Drive-In – Lexington, KY: Parkette is a “old timey” drive up restaurant that offers a wide variety of All American Classics.
Parkette generated revenues of$5,350 dollars in October directly related from their mobile campaigns. When you calculate their expenses of $200 to generate the campaign, their Return on Investment (ROI) came in at a whopping 2575%. The campaign was sent to 1,430 people, of which 268 redeemed the coupon for a redemption rate of 18.7% which drove an additional 670 customers to Parkette based on the average ticket containing 2.5 people.

Sidelines Sports Bar – Florence, AL: Sidelines in a sports bar that offers great food from burgers to pizza and the best drink specials in AL. Sidelines sent a campaign out to 333 members of which 100 redeemed the coupon for a free pizza. They generated over $1,000 dollars in revenue from a $75 expense for a ROI of 1333%. Sidelines will see their numbers increase even more as their database continues to grow.

The National Restaurant Association endorses CMSText

Friday, 29 October, 2010 11:15 Written by Administrator
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Lexington, KY. – October 29, 2010 – CMSText announced their endorsement as the exclusive Mobile Text (SMS) Marketing Company for the National Restaurant Association. CMSText will offer its’ text message marketing service to NRA members to help them grow revenues by increasing their guest frequency.

In a statement release by the Company, Conrad R Carney II, Founder and CEO said that he was “thrilled to be working closely with the National Restaurant Association. Being chosen by the NRA as their Mobile Text (SMS) Marketing partner is a great honor because of their powerful reputation for commitment to excellence for their members. This partnership provides us with a great opportunity to benefit our communities and grow our business. Mobile marketing campaigns engage the restaurant’s customers, which increase their frequency of visits and thus increases the restaurant’s revenues. The NRA has a long and storied track record of providing state of the art marketing technologies for their members. Both our organizations are based on dedication, caring, and attention to detail, which are our mutual foundations.”

The National Restaurant Association strives to help every one of their members build customer loyalty and find financial success. The National Restaurant Association now represents more than 380,000 of those businesses – from restaurants and suppliers to educators and non-profits – and provides each one with the valuable resources needed to stay ahead in a fast-paced industry.

Since 1919 the National Restaurant Association has been the industry’s leading association, their goal is to lead America’s restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all they serve.

“Technology plays a major role in the restaurant business today, and we are committed to bringing new profit-building tools and solutions to our members,” said David Gilbert, Chief Operating Officer, National Restaurant Association. “Many restaurants are evolving their marketing strategies to fit consumer lifestyles and text messaging has proven an effective tool. Through our partnership with CMSText, we are able to offer first-rate mobile marketing services that can boost guest traffic and loyalty.”

Text messaging and marketing via mobile phones allows restaurants to quickly increase customer traffic and thus their revenue. Whether it’s driving customers to a restaurant, tavern or other business, it’s hard to argue the effectiveness and ease offered by text-based, mobile coupons. With the redemption rate of mobile coupons at 10-30%, compared to the less than 1% redemption rate of paper coupons, it’s a highly effective means of targeting customers and driving revenue. As an ad medium, 98% of text messages are read by the consumer within minutes of being received.

CMSText offers a “fully-managed, we take care of everything” solution, making it easy and convenient for restaurant owners and operators to use the mobile technology to increase revenues.

For more information please contact CMSText corporate communications department at 859-264-7568.

Sysco Selects CMSText

Monday, 26 April, 2010 13:33 Written by Conrad Carney
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CMSText and Sysco iCare have signed an agreement for CMSText to be the North American Provider of mobile marketing services for Sysco customers through the iCare program.

Sysco Corporation introduced the vision of delivering value-added services to its customers in 2002. The iCare program is a resource for the busy restaurant owner who is looking for ways to help their business. All iCare partners must meet the high standards set by Sysco for quality and customers service.

CMSText is very excited to be selected as the Sysco iCare Mobile Marketing Partner for North America. Sysco represents quality and service and they are the undisputed leader in the restaurant industry. CMSText is the leader in Mobile Marketing and together we will help restaurants succeed at increasing their revenues. Mobile marketing today is where email and internet marketing was 15 years ago. It is fast becoming and will be the best format to reach consumers.

CMSText provides a low cost advertising option for a business, utilizing text messaging as the delivery method for a marketing message and/or coupon offer. The web based system is easy to implement and navigate for our clients. Our Client Services department handles everything for our customers.